Paid PR scandal erupts at Trikipedia

Or where would a wise man hide a pebble? 

By Violet Blue

CNet, September 18, 2012: Concerned Wikipedians raised the alarm Monday that two trusted men -- one a trustee of the Wikimedia Foundation UK, the other a respected Wikipedian In Residence -- are allegedly editing Wikipedia pages and facilitating front-page placement for their pay-for-play, publicity-seeking clients.

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Isn't that what Wikipedia has been about from the outset? A place where critical lies can be embedded in a mass of otherwise useful information gathered at no cost by naive unpaid contributors?